ZOO PUTS US ON THE MAP

News Source: Sunshine Coast Daily, Sunday 24th October, 2004

Macro Business Winner – Australia Zoo (sponsored by Queensland Government)

Australia Zoo, principally through Crocodile Hunter Steve Irwin, has played a major role in the promotion of Australia to the world.

As one of the most recognised faces of Australia, Mr Irwin has been credited with changing the international market’s perspective of Australia as a travel destination and was even awarded a Centenary Medal in May, 2003, for service to global conservation and to Australian tourism.

Australia Zoo is recognised as a strong leader in the tourism industry.

Australia Zoo is rapidly emerging as one of Australia’s fastest-growing and best known tourist attractions.

It is a well-deserved recipient of The Excellence in Business Awards Macro Business 2004.